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Instagram SEO

Tips to Increase Your Reach

The concept of SEO has stretched beyond Google and has become essential for your growth on social media platforms like Instagram.

 

As a business owner, you want to optimize your Instagram account and content for better visibility and searchability on the platform. By getting your content seen by more people, you increase awareness of your brand and what you do. This can lead to more traffic to your website and potentially more business.

 

Now that the entire Instagram caption is searchable less focus is placed on hashtags, and more emphasis is placed on having high-quality content.

 

Here are a few ways you can optimize your Instagram account for SEO.

Include keywords in your bio

While your bio should describe your business, it is an excellent opportunity to include your keywords.

Write meaningful captions

The more relatable your caption, the more likely it will appear in search results. Use natural language and include relevant keywords and details in your captions. Think of your caption as a mini-blog post.

Use relevant keywords in your profile name

Your profile name is searchable on Instagram, so using relevant keywords can help people find your account more easily. Keep in mind that your business name is one of your keywords.

Include your business address in your profile

If you have a brick-and-mortar business, including your business address in your Instagram profile can make it easier for customers to find your location. Local service-based businesses should consider including their service area.

Use Instagram Stories

Instagram Stories are a great way to increase engagement and build a connection with your followers. Share behind-the-scenes clips, showcase your personality, and share other relatable content. Take it a step further and include interactive elements such as polls, questions, location tags, and website links.

Use relevant and popular hashtags

Hashtags are still an effective way to make your content more discoverable on Instagram. Use a mix of popular hashtags, niche hashtags, and content-specific hashtags.