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DTSTART;TZID=America/New_York:20210504T100000
DTEND;TZID=America/New_York:20210504T110000
DTSTAMP:20260512T190645
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UID:563-1620122400-1620126000@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Best Practices (Session 4 of 4)
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics\, Google Search Console\n\n  \nSession 1: SEO Ranking Factors (4/13)\nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.  There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n  \nSession 2: Find your Keywords (4/20)\nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n  \nSession 3: On Page & Off Page SEO Factors (4/27)\nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session\, we will take a hands-on approach to how you can configure your on page and off page SEO. \n  \nSession 4: Tell Google About Your Business (5/04)\nNow that you know your keywords\, and you’ve used them to configure your on page SEO\, we have to tell Google about your website. In this session\, we will cover Google Analytics\, Google Search Console\, and Google my Business.  Most importantly\, you will learn how to submit your sitemap to Google. \n  \nCOST: $75 for HAYVN members\, $150 for non-members
URL:https://edgespacemktg.com/event/get-found-on-google-seo-best-practices-session-4-of-4/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2021/03/SEO-Google-Analytics-google-search-console.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210427T100000
DTEND;TZID=America/New_York:20210427T110000
DTSTAMP:20260512T190645
CREATED:20210322T230516Z
LAST-MODIFIED:20210322T231709Z
UID:559-1619517600-1619521200@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Best Practices (Session 3 of 4)
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics\, Google Search Console\n\n  \nSession 1: SEO Ranking Factors (4/13)\nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.  There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n  \nSession 2: Find your Keywords (4/20)\nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n  \nSession 3: On Page & Off Page SEO Factors (4/27)\nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session\, we will take a hands-on approach to how you can configure your on page and off page SEO. \n  \nSession 4: Tell Google About Your Business (5/04)\nNow that you know your keywords\, and you’ve used them to configure your on page SEO\, we have to tell Google about your website. In this session\, we will cover Google Analytics\, Google Search Console\, and Google my Business.  Most importantly\, you will learn how to submit your sitemap to Google. \n  \nCOST: $75 for HAYVN members\, $150 for non-members
URL:https://edgespacemktg.com/event/get-found-on-google-seo-best-practices-session-3-of-4/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2021/03/On-page-and-off-page-SEO.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T100000
DTEND;TZID=America/New_York:20210420T230000
DTSTAMP:20260512T190645
CREATED:20210322T225447Z
LAST-MODIFIED:20210322T231456Z
UID:555-1618912800-1618959600@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Best Practices (Session 2 of 4)
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics\, Google Search Console\n\n  \nSession 1: SEO Ranking Factors (4/13)\nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.  There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n  \nSession 2: Find your Keywords (4/20)\nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n  \nSession 3: On Page & Off Page SEO Factors (4/27)\nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session\, we will take a hands-on approach to how you can configure your on page and off page SEO. \n  \nSession 4: Tell Google About Your Business (5/04)\nNow that you know your keywords\, and you’ve used them to configure your on page SEO\, we have to tell Google about your website. In this session\, we will cover Google Analytics\, Google Search Console\, and Google my Business.  Most importantly\, you will learn how to submit your sitemap to Google. \n  \nCOST: $75 for HAYVN members\, $150 for non-members
URL:https://edgespacemktg.com/event/get-found-on-google-seo-best-practices-session-2-of-4/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2021/03/SEO-Keyword-Research-Workshop.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210413T100000
DTEND;TZID=America/New_York:20210413T110000
DTSTAMP:20260512T190645
CREATED:20210322T222943Z
LAST-MODIFIED:20210322T231417Z
UID:550-1618308000-1618311600@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Best Practices (Session 1 of 4)
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics\, Google Search Console\n\n  \nSession 1: SEO Ranking Factors (4/13)\nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.  There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n  \nSession 2: Find your Keywords (4/20)\nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n  \nSession 3: On Page & Off Page SEO Factors (4/27)\nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session\, we will take a hands-on approach to how you can configure your on page and off page SEO. \n  \nSession 4: Tell Google About Your Business (5/04)\nNow that you know your keywords\, and you’ve used them to configure your on page SEO\, we have to tell Google about your website. In this session\, we will cover Google Analytics\, Google Search Console\, and Google my Business.  Most importantly\, you will learn how to submit your sitemap to Google. \n  \nCOST: $75 for HAYVN members\, $150 for non-members
URL:https://edgespacemktg.com/event/get-found-on-google-seo-best-practices-4-part-series/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/web-optimization-concept-design.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210316T120000
DTEND;TZID=America/New_York:20210316T130000
DTSTAMP:20260512T190645
CREATED:20210117T180840Z
LAST-MODIFIED:20210223T010452Z
UID:518-1615896000-1615899600@edgespacemktg.com
SUMMARY:Instagram for Business
DESCRIPTION:With over one billion Instagram users\, Instagram is one of the most popular social media tools to connect and engage with your target market. The challenge for most businesses is knowing what their audiences are interested in and how to connect with them digitally.  In this workshop\, we will discuss how to use Instagram strategically and authentically.  You will also learn how strategies to build your audience profile. \n  \nAttendees will learn: \n\nHow to develop a target audience profile\nTips for developing a successful content planning strategy\nSteps to build engagement and followers\nUnderstanding the 80/20 rule
URL:https://edgespacemktg.com/event/instagram-for-business/
CATEGORIES:Social Media,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/instagram-2166645_640.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210226T113000
DTEND;TZID=America/New_York:20210226T130000
DTSTAMP:20260512T190645
CREATED:20210223T004856Z
LAST-MODIFIED:20210223T004856Z
UID:533-1614339000-1614344400@edgespacemktg.com
SUMMARY:Off/Source Launch: A Business Development Webinar
DESCRIPTION:Off/Source is hosting a free business development webinar for small business owners as part of their launch. The goal is to empower and assist business owners in any business stage\, from startup to passive income.  Speakers will be teaching you actionable skills you can implement into your business today! \nThe event will be featuring 3 prominent women in their industries who will have an opportunity to speak about their business and teach you a skill you can instantly apply to your business.
URL:https://edgespacemktg.com/event/off-source-launch-a-business-development-webinar/
CATEGORIES:Business Development,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2021/02/tasks-for-business-development.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210223T190000
DTEND;TZID=America/New_York:20210223T200000
DTSTAMP:20260512T190645
CREATED:20210223T004310Z
LAST-MODIFIED:20210223T004310Z
UID:528-1614106800-1614110400@edgespacemktg.com
SUMMARY:The Story of Startups: The Entrepreneurial Mindset
DESCRIPTION:New Canaan Library is pleased to partner with the New Canaan Chamber of Commerce to bring you the four-part business series\, The Story of Startups. \nIt takes much more than just a good idea to start a successful business. In this session\, Christine Sullivan will call upon several local entrepreneurs to give those contemplating starting a business a realistic sense of what it takes to succeed in launching and growing a new business.
URL:https://edgespacemktg.com/event/the-story-of-startups-the-entrepreneurial-mindset/
LOCATION:New Canaan Library
CATEGORIES:Entrepreneurship,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2021/02/close-up-of-business-people-working-with-business-document-during-discussion-at-meeting-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210202T120000
DTEND;TZID=America/New_York:20210202T130000
DTSTAMP:20260512T190645
CREATED:20210117T180636Z
LAST-MODIFIED:20210117T180636Z
UID:516-1612267200-1612270800@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Basics
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. \n  \nAttendees will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics and Google Search Console\nImportance of setting Google My Business listing\n\n  \nPrior to the Webinar: \n\nAre you listed on page 1 of Google for various search criteria relating to your business?\nConsider the keywords related to your business\nCheck if you have a Google my Business setup and if the information it correct
URL:https://edgespacemktg.com/event/get-found-on-google-seo-basics-2/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/web-optimization-concept-design.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201103T100000
DTEND;TZID=America/New_York:20201103T110000
DTSTAMP:20260512T190645
CREATED:20201024T144224Z
LAST-MODIFIED:20201024T144224Z
UID:431-1604397600-1604401200@edgespacemktg.com
SUMMARY:5 Ways to Get Going With Google (GSuite)
DESCRIPTION:Google has tools and applications that are mostly free and underutilized by most people- see what Google can do for you. \nIn this session you will learn: \n\nBasic Gmail features\nUsing your Google Calendar\nHow to create a Google Form\nUsing a Google Doc and Google Sheet\nHow to share Google Docs and Google Sheet with others
URL:https://edgespacemktg.com/event/5-ways-to-get-going-with-google-gsuite-2/
CATEGORIES:Google,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/How-to-Use-Google-Forms-to-Increase-the-Efficiency-of-Your-Business-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201027T120000
DTEND;TZID=America/New_York:20201027T130000
DTSTAMP:20260512T190645
CREATED:20200928T185307Z
LAST-MODIFIED:20200928T185307Z
UID:418-1603800000-1603803600@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Basics
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics Google Search Console
URL:https://edgespacemktg.com/event/get-found-on-google-seo-basics-10-27/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/web-optimization-concept-design.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201020T080000
DTEND;TZID=America/New_York:20201020T170000
DTSTAMP:20260512T190645
CREATED:20201020T104236Z
LAST-MODIFIED:20201020T104236Z
UID:427-1603180800-1603213200@edgespacemktg.com
SUMMARY:5 Ways to Get Going With Google (GSuite)
DESCRIPTION:Google has tools and applications that are mostly free and underutilized by most people- see what Google can do for you. In this session you will learn: \n\nBasic Gmail features\nUsing your Google Calendar\nHow to create a Google Form\nUsing a Google Doc and Google Sheet\nHow to share Google Docs and Google Sheet with others
URL:https://edgespacemktg.com/event/5-ways-to-get-going-with-google-gsuite/
CATEGORIES:Gmail,Google,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/domain-hompage-html-web-design-webinar-seo-concept.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201007T120000
DTEND;TZID=America/New_York:20201007T130000
DTSTAMP:20260512T190645
CREATED:20200907T221420Z
LAST-MODIFIED:20200908T160935Z
UID:323-1602072000-1602075600@edgespacemktg.com
SUMMARY:Instagram for Small Business
DESCRIPTION:With over one billion Instagram users\, Instagram is one of the most popular social media tools to connect and engage with your target market. The challenge for most businesses is knowing what their audiences are interested in and how to connect with them digitally. In this workshop\, we will discuss how to use Instagram strategically and authentically. You will also learn how strategies to build your audience profile.
URL:https://edgespacemktg.com/event/instagram-for-small-business/
CATEGORIES:Social Media,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/mobile-phone-with-instagram-social-media-images-on-the-screen-and-bokeh-lights-in-the-background.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201006T170000
DTEND;TZID=America/New_York:20201006T183000
DTSTAMP:20260512T190645
CREATED:20200902T203324Z
LAST-MODIFIED:20200902T203324Z
UID:303-1602003600-1602009000@edgespacemktg.com
SUMMARY:Instagram for Novices
DESCRIPTION:Instagram is one of the most popular social networks. Besides being visually appealing and easy to access on the go\, it’s also pretty simple to learn how to use Instagram. To make the best of this class\, please have Instagram downloaded and your account logged in.  During this class we will cover the following: \n\nCreate posts with hashtags\nTag people\nLearn how to use your Instagram story\nSend messages also known as DMs\nShare posts to your story or with your friends\nHow to find and follow or unfollow other accounts
URL:https://edgespacemktg.com/event/instagram-for-novices/
CATEGORIES:Social Media,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/instagram-2166645_640.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200929T120000
DTEND;TZID=America/New_York:20200929T130000
DTSTAMP:20260512T190645
CREATED:20200907T222003Z
LAST-MODIFIED:20200908T143830Z
UID:326-1601380800-1601384400@edgespacemktg.com
SUMMARY:How to Use Google Forms to Increase the Efficiency of Your Business
DESCRIPTION:Google Forms is easy to learn and an incredibly powerful tool for small businesses. During this workshop\, we will take you through designing a form\, distributing it\, and then gathering and analyzing the data. Whether you are doing something as simple as an RSVP form or collecting contact information\, or something more complicated like conducting a survey or tracking support tickets\, Google Forms can make the process quick and painless for you and your respondents. \n\nDesign and publish a form\nUnderstand how to utilize the synced spreadsheet in Google Sheets\nReview real-life examples and use cases for Google Forms\nLearn about the integration tool\, Zapier\, for further automation
URL:https://edgespacemktg.com/event/how-to-use-google-forms-to-increase-the-efficiency-of-your-business/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/How-to-Use-Google-Forms-to-Increase-the-Efficiency-of-Your-Business-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200915T170000
DTEND;TZID=America/New_York:20200915T183000
DTSTAMP:20260512T190645
CREATED:20200902T165511Z
LAST-MODIFIED:20200902T165511Z
UID:297-1600189200-1600194600@edgespacemktg.com
SUMMARY:Get Found on Google: SEO Basics
DESCRIPTION:Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to our website. In this workshop you will learn: \n\nBasic understanding of Search Engine Optimization and how it works\nOn-page and off-page components\nKeyword management: keyword analysis\, competitor analysis\nLearn how to use Google Trends\, Google Analytics Google Search Console
URL:https://edgespacemktg.com/event/get-found-on-google-seo-basics/
CATEGORIES:SEO,Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/web-optimization-concept-design.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200902T170000
DTEND;TZID=America/New_York:20200902T183000
DTSTAMP:20260512T190645
CREATED:20200902T165109Z
LAST-MODIFIED:20200902T165548Z
UID:294-1599066000-1599071400@edgespacemktg.com
SUMMARY:Essentials for Building a Website
DESCRIPTION:Building a good website that gets your visitor’s attention\, offers a solid user experience\, and puts your business in the best light possible will take a little work. Learn the items you need before building your next website. In this session\, you will learn: \n\nThe components you need and why\nThe meaning of domain name\, URL\, hosting and SSL Certificate\nWeb hosting options and differences\nHow much you should budget\nKey components every website should have
URL:https://edgespacemktg.com/event/essentials-for-building-a-website/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://edgespacemktg.com/wp-content/uploads/2020/09/domain-hompage-html-web-design-webinar-seo-concept.jpg
END:VEVENT
END:VCALENDAR