Session 2: Find your Keywords
It all starts with your keywords, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand.

Session 1: SEO Ranking Factors
We’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.  There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to understand what these factors are and how to use them.