Google has tools and applications that are mostly free and underutilized by most people- see what Google can do for you. In this session you will learn: Basic Gmail features Using your Google Calendar How to create a Google Form Using a Google Doc and Google Sheet How to share Google Docs and Google Sheet …
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. In this class, …
Google has tools and applications that are mostly free and underutilized by most people- see what Google can do for you. In this session you will learn: Basic Gmail features Using your Google Calendar How to create a Google Form Using a Google Doc and Google Sheet How to share Google Docs and Google Sheet …
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. In this class, …
New Canaan Library is pleased to partner with the New Canaan Chamber of Commerce to bring you the four-part business series, The Story of Startups. It takes much more than just a good idea to start a successful business. In this session, Christine Sullivan will call upon several local entrepreneurs to give those contemplating starting …
The Story of Startups: The Entrepreneurial MindsetRead More »
Off/Source is hosting a free business development webinar for small business owners as part of their launch. The goal is to empower and assist business owners in any business stage, from startup to passive income. Speakers will be teaching you actionable skills you can implement into your business today! The event will be featuring 3 …
Off/Source Launch: A Business Development WebinarRead More »
With over one billion Instagram users, Instagram is one of the most popular social media tools to connect and engage with your target market. The challenge for most businesses is knowing what their audiences are interested in and how to connect with them digitally. In this workshop, we will discuss how to use Instagram strategically …
Session 1: SEO Ranking Factors
We’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to understand what these factors are and how to use them.
Session 2: Find your Keywords
It all starts with your keywords, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand.
Session 3: On Page & Off Page SEO Factors
On-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session, we will take a hands-on approach to how you can configure your on page and off page SEO.
Session 4: Tell Google About Your Business
Now that you know your keywords, and you’ve used them to configure your on page SEO, we have to tell Google about your website. In this session, we will cover Google Analytics, Google Search Console, and Google my Business. Most importantly, you will learn how to submit your sitemap to Google.
Learn the various types of digital marketing tactics and the channels which benefit from them. Digital marketing is vital for your business and brand awareness. Having a well-designed, mobile-friendly website is only a piece of the puzzle.
Past Webinars have been uploaded to YouTube. Many classes have been taught at various times throughout the years and you may find a few different versions of the same classes on YouTube.
