• Marketing Made Simple: SEO Basics – Get Found On Google

    Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.

    Free
  • Simple Steps – Website & Social Media Marketing

    Norwalk Library 1 Belden Avenue, Norwalk, CT, United States

    Social media marketing for small businesses is all about being strategic. By using social media platforms to create interesting and engaging content, you can reach a wider audience and encourage them to purchase from your business.

    Free
  • Google Tools for Optimizing your SEO

    Search Engine Optimization (SEO) is how your website is found on online. Google can often be cryptic about what they care about on websites, but they’ve created quite a few resources that can give you insight into what your customers find important. Using these tools can help optimize your keywords and get found on Google.

    Free
  • Instagram SEO: Tips to Increase Your Reach

    Understanding how SEO on Instagram works is important for any business wanting to connect with their target audience. Getting your content featured in search results pages can help extend your organic reach. When someone searches for a relevant keyword or hashtag in the Instagram, you want your account or content to appear in the search results.

    Free
  • SEO Basics: Get Found on Google

    Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.

    Free
  • Leveraging the Power of Social Media to Grow Your Business

    Norwalk Library 1 Belden Avenue, Norwalk, CT, United States

    Social media is becoming increasingly important for businesses. Understanding the interests, preferences, and behaviors of your customers will help you to create content that resonates with them. You also want to consider which platforms your customers are using so you can tailor your content to fit the platform requirements.

    Free
  • SEO Basics: Get Found on Google

    Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.

    Free
  • Leveraging the Power of Social Media to Grow Your Business

    Wilton Library 137 Old Ridgefield Rd, Wilton, CT

    Social media is becoming increasingly important for businesses. Understanding the interests, preferences, and behaviors of your customers will help you to create content that resonates with them. You also want to consider which platforms your customers are using so you can tailor your content to fit the platform requirements.

    Free
  • SEO Keywords: Understanding The User’s Search Intent

    Fairfield Library 1080 Old Post Road, Fairfield, CT

    To increase visitors to your website, you need to optimize your content for the right words. Analyzing keywords by intent should be the first step of your SEO Strategy. Keyword intent is the most important step of your keyword research. It helps you meet the users’ needs better and match your content and landing pages to their search criteria.

    Free
  • Understanding Google Analytics 4

    The digital landscape is evolving, and so is your data collection. We demystify Google Analytics 4 by breaking down the key differences between UA and GA4. Understanding the GA4 reports will help you gain the actionable insights you need to optimize your marketing strategies. You Will Learn Key differences between UA and GA4 Essential GA4 …

    Understanding Google Analytics 4Read More »

    Free
  • Using AI to Transform Your Business

    Housatonic Community College 675 Broad Street, Bridgeport, CT

    Unlock the power of AI to supercharge your marketing! In this class, you'll learn how to use ChatGPT to brainstorm content ideas, write compelling copy, analyze your target audience, and develop a customized marketing strategy. Whether you're a small business owner or a marketing professional, this session will show you how to turn AI into your creative partner.

    Free
  • Using ChatGPT to Power Your Marketing Strategy

    Unlock the power of AI to supercharge your marketing! In this class, you'll learn how to use ChatGPT to brainstorm content ideas, write compelling copy, analyze your target audience, and develop a customized marketing strategy. Whether you're a small business owner or a marketing professional, this session will show you how to turn AI into your creative partner.

    Free

Past Webinars have been uploaded to YouTube. Many classes have been taught at various times throughout the years and you may find a few different versions of the same classes on YouTube.

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