Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.

You will learn:

• A basic understanding of Search Engine Optimization and how it works
• On-page and off-page components
• Keyword management: keyword analysis and competitor analysis

Prior to the webinar:

• Identify your website platform, e.g. WordPress, Wix, Squarespace, Shopify
• Gather your current ranking when you Google your name, business name and any other potential keywords