Social media is becoming increasingly important for businesses. Understanding the interests, preferences, and behaviors of your customers will help you to create content that resonates with them. You also want to consider which platforms your customers are using so you can tailor your content to fit the platform requirements.

You will learn:

• How to use Digital Marketing effectively
• Develop a Social Media Marketing Strategy
• Info on the various Social Media platforms
• Tools to help you build and execute your strategy
• Learn how SCORE can help you

Prior to the webinar:

• Consider who your clientele is (age, location, interest)
• What Social Media platforms do you use today?