Get Found on Google: SEO Basics

Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. In this class, you will learn proven, repeatable best practices to help you drive targeted traffic to your website.

Attendees will learn:

• Basic understanding of Search Engine Optimization and how it works
• On-page and off-page components
• Keyword management: keyword analysis, competitor analysis
• Learn how to use Google Trends, Google Analytics and Google Search Console
• Importance of setting Google My Business listing

Prior to the Webinar:

• Are you listed on page 1 of Google for various search criteria relating to your business?
• Consider the keywords related to your business
• Check if you have a Google my Business setup and if the information it correct