Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media so it is therefore important to speak directly to your audience through the social platforms they are using. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates, and even driving leads and sales. We will discuss the various social media platforms including TikTok, Instagram, Facebook, YouTube, Twitter, LinkedIn, Twitch, Meetup, and Eventbrite.

What You Will Learn

Your business type should inform and drive your social media marketing strategy. By understanding the following you can build a strategy using a combination of the various social media platforms.

• What is the demographic using the platform?
• What is the purpose/use of the platform?
• What type of content performs well on the platform?